the project
Brand Identity for a Boutique Hospitality Experience
Strategic Branding & Visual Identity Design
We developed a comprehensive brand identity system, including logo design, typography selection, color palette definition, and full brand applications across stationery and hospitality materials.
The project covered conceptual exploration, brand positioning alignment, visual language creation, and the implementation of a cohesive system adaptable to print, environmental graphics, and guest-facing assets.
Challenge
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Challenge
Translating Elegance and Comfort into a Timeless Visual System
The brand needed to communicate refinement and warmth without appearing outdated or overly ornate — balancing classic luxury with contemporary relevance.
We designed a refined emblem-style logo supported by a serif primary typeface and subtle ornamental elements. The visual identity draws inspiration from classic European hospitality aesthetics while maintaining clean proportions and modern compositional balance.
